If you’ve been paying attention recently, you would have noticed that almost every other celebrity red carpet outfit this season was paired with a slicked, wet hair look. Gigi Hadid in particular sported the I-just-got-out-of-the-pool look so often, we began to wonder if her pre-party prep was in fact subaquatic.

Admittedly, the style is a little intimidating for us mere mortals to attempt; but done right it can add a bad girl edge to the frilliest of dresses and a magnetic insouciance to a black tie gown.

As a look, its beauty lies in its confident defiance of societal norms; in the way it says “my face is good enough to pull this off, and I know it.” So invest in some quality styling products and a good comb, and start layering on that product. A slicked-back ponytail is a gentler starting point—but pull out a strand or two for an up-to-date twist.

Browse our product selections to achieve that pretty slick:


Russian Amber Imperial Roots Up! Volumizing Root Booster & Finishing Spray by Philip B


Medium Hold Styling Cream by Josh Rosebrook


C Paste by O&M


Cleansing Volumizing Paste by Christophe Robin


Your Hair Assistant Volume Creator by Davines


Curl Gloss Hydration & Hold by Oribe


Firm Hold Hair Spray by Josh Rosebrook

 Text by: Chloe Street

Main photo: Jason Lloyd-Evans

Tags: Oribe, Hair Products, Philip B, Hairstyle, Christophe Robin, Davines, Josh Rosebrook, O&M