Calling all millennials who relish finding eccentric fashion pieces! If you belong to this group then you should know that there are a lot of brands to choose from. From well-known brands based in Jakarta to specialised stores in Yogyakarta, deconstructed and asymmetrical clothes are slowly taking over Indonesia’s fashion industry. Lucky for you, Indonesia Tatler has made things easy and compiled five of the best fashion labels that create these kinds of eclectic pieces!
True to its mission, Toton seamlessly intertwines artistry and wearability. From its daywear collection to evening dresses, Toton accentuates the beauty of the modern woman in a newfound way. In addition to clothes, the fashion label also designs jaw-dropping shoes, bags, and accessories. It’s guaranteed that anyone who wears its designs turns into a walking piece of art.
Lulu Lutfi Labibi
Based in Yogyakarta, Lulu Lutfi Labibi has slowly but surely become a force to be reckoned with. Known for its use of earthy tones and asymmetrical draping, Lulu Lutfi Labibi is perfect for anyone who is looking to make a statement in this warm Indonesian weather. Let’s hope that the founder opens a boutique in Jakarta soon!
Monique Soeriaatmadja, the Founder and Creative Director of Alex[a]lexa, relies on more than just patterns and shapes to create her eclectic pieces. She also experiments with a huge range of fabrics that other fashion labels have failed to implement. The brand takes simple everyday clothes and transforms them into unique fashion statements you definitely want to be seen in.
Since its opening in 2015, Tangan has been worn by many famous faces such as Dian Sastrowardoyo, Tatjana Saphira, and Raisa. If you’re wondering how Zico Halim and Margaretha Novianty got to where they are now, it’s because of the images that their designs personify. Whether it’s through the use of bright patterns or structured layers, Tangan is the embodiment of a strong and independent Indonesian woman.
If you’re new to deconstructed pieces, or perhaps prefer colour-blocking designs, Major Minor store should be your go-to source! Not only does the brand—founded by Ambar Pratiwi and Inneke Margarethe—experiment with bold pieces for the fashion chameleons out there, it also designs clothes that are more subtle yet still unforgettable. So whether you want to tone down your outfits for work, or amp them up for a night out, Major Minor has something for every occasion.